Privacy Policy

1. Introduction

This Privacy Policy explains how Creativalley ("we", "us", or "our") collects, uses, and protects your personal information when you use our website and services. We are committed to protecting your privacy and handling your data transparently.

2. Data Controller

Creativalley is the data controller for the personal information we collect. We are located in Berkhamsted, Hertfordshire, United Kingdom.

Contact Details:
Email: contact@creativalley.uk
Address: Berkhamsted, Hertfordshire, United Kingdom

3. Information We Collect

3.1 Information You Provide

We may collect the following information when you:

• Contact us via email, phone, or contact forms
• Request quotes or consultations
• Engage our services
• Subscribe to our newsletters or updates

This information may include:

• Name and contact details (email, phone, address)
• Company information and job title
• Project requirements and specifications
• Communication preferences
• Payment and billing information

3.2 Information We Collect Automatically

When you visit our website, we may automatically collect:

• IP address and browser information
• Pages visited and time spent on our site
• Device and operating system information
• Referral source (how you found our website)
• Cookies and similar tracking technologies

4. How We Use Your Information

We use your personal information for the following purposes:

4.1 Service Delivery

• Providing web, apps and games development and consultancy services
• Communicating about projects and deliverables
• Processing payments and managing accounts
• Providing technical support and maintenance

4.2 Business Operations

• Responding to inquiries and providing quotes
• Improving our services and website functionality
• Conducting market research and analysis
• Complying with legal and regulatory requirements

4.3 Marketing and Communications

• Sending newsletters and service updates (with consent)
• Sharing relevant industry insights and tips
• Promoting our services and special offers

5. Legal Basis for Processing

We process your personal data under the following legal bases:

6. Data Sharing and Disclosure

6.1 Third-Party Service Providers

We may share your information with trusted third-party providers who help us deliver our services:

• Hosting and cloud service providers
• Payment processors and financial institutions
• Email service providers
• Analytics and monitoring tools
• Professional advisors (lawyers, accountants)

6.2 Legal Requirements

We may disclose your information if required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Prevent fraud or security threats
• Enforce our Terms and Conditions

6.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

7. Data Security

We implement appropriate technical and organizational measures to protect your data:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure hosting and backup procedures
• Regular monitoring for security threats

8. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Meet legal and regulatory requirements
• Resolve disputes and enforce agreements

Typical retention periods:

• Client project data: 7 years after project completion
• Financial records: 7 years as required by UK law
• Marketing communications: Until you unsubscribe
• Website analytics: 26 months

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

9.1 Access and Portability

• Request a copy of your personal data
• Receive your data in a portable format

9.2 Correction and Deletion

• Correct inaccurate or incomplete information
• Request deletion of your personal data (right to be forgotten)

9.3 Processing Rights

• Object to processing based on legitimate interests
• Restrict processing in certain circumstances
• Withdraw consent for marketing communications

To exercise these rights, please contact us at contact@creativalley.uk. We will respond within one month of receiving your request.

10. Cookies and Tracking

10.1 Types of Cookies

Our website uses the following types of cookies:

• Essential cookies: Required for basic website functionality
• Analytics cookies: Help us understand how visitors use our site
• Marketing cookies: Used to personalize advertising (with consent)

10.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

11. International Data Transfers

Some of our service providers may be located outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses.

12. Children's Privacy

Our services are not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or prominent notice on our website. The date of the last update is shown at the top of this policy.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

Email: contact@creativalley.uk
Subject line: Privacy Policy Inquiry

15. Complaints

If you're not satisfied with how we've handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

ICO Website: ico.org.uk
Phone: 0303 123 1113